PBS

Timeless Toys

Hot Wheels

Special | 1m 20s

Loading Player...

In 1968, Elliot Handler, the co-founder of Mattel, devised a plan to compete with the popular Matchbox model car line from the British company Lesney Products. That year, Mattel released 16 model car castings. It was the birth of Hot Wheels, and by the end of the decade Hot Wheels was the hottest toy car brand in the US.

Aired: 12/01/16 | Rating: NR

More Specials

Browse all Specials

More History Shows

Browse all History Shows

Sign into PBS

By creating an account, you acknowledge that PBS may share your information with our member stations and our respective service providers, and that you have read and understand the Privacy Policy and Terms of Use.

Confirm Your Local Station

To help you find your favorite shows and great local content, we've selected a PBS station in your area.

Please confirm that WETA is your preferred local station, or choose another station below.