FRONTLINE

Generation Like

Season 2014 Episode 4 | 53m 41s

Thanks to social media, teens are able to directly interact with their culture -- celebrities, movies, brands -- in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? In "Generation Like," Douglas Rushkoff explores how the teen quest for identity has migrated to the web -- and exposes the game of cat-and-mouse that corporations are playing with them.

Aired: 02/18/14 | Rating: NR

Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding is provided by the Abrams Foundation; the John D. and Catherine T. MacArthur Foundation; Park Foundation; and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation, and additional support from Koo and Patricia Yuen.

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Extras From This Episode

• "Generation Like" Preview

  Preview: S2014 Ep4 | 31s

• The New Teen Marketing Machine

  Clip: S2014 Ep4 | 3m 48s

• Tyler Oakley on his plans for world domination

  Clip: S2014 Ep4 | 1m 36s

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