Chasing Silver: The Story of Gorham

From Chasing Silver, Ep 2: Marketing

Clip | 4m 21s

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From the White House to the first home of new brides, Gorham silver was the coveted and cherished tableware everywhere. That popularity was due in part to the marketing geniuses - in ads, brochures, large and small expositions and more. Gorham met market demands for home goods, and created new markets where none previously existed for items such as souvenirs and novelties.

Aired: 11/22/21 | Rating: NR

Distributed nationally by American Public Television. Chasing Silver is made possible in part by ROSS-SIMONS.

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